Deccan Chronicle

ALARM RAISED OVER FACE RECOGNITIO­N

It will infringe on human rights: MS chief legal officer

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Redmond (US), July 14: Microsoft is calling on Congress to regulate the use of facial recognitio­n technology to protect people’s privacy and freedom of expression.

It’s the first big tech firm to raise alarm about a sought-after technology for recognisin­g a person’s face from a photo or through a camera. Microsoft president Brad Smith said in a blog post on Saturday that the government should form a bipartisan expert commission.

Microsoft has already rejected some customers’ requests to deploy the technology in situations involving “human rights risks.”

Redmond (US), July 14: Microsoft is calling on Congress to regulate the use of facial recognitio­n technology to protect people’s privacy and freedom of expression.

It’s the first big tech company to raise serious alarms about an increasing­ly sought-after technology for recognisin­g a person’s face from a photo or through a camera.

Microsoft president Brad Smith said in a blog post on Saturday that the government should form a bipartisan expert commission.

Mr Smith says Microsoft, which supplies face recognitio­n to some businesses, has already rejected some customers’ requests to deploy the technology in situations involving “human rights risks.” A Microsoft spokeswoma­n declined to provide more details about what opportunit­ies the company has passed over because of ethical concerns.

Mr Smith defended the company's contract with US Immigratio­n and Customs Enforcemen­t, saying it does not involve face recognitio­n.

Mr Smith, Microsoft’s chief legal officer made a case for a government initiative to lay out rules for proper use of facial recognitio­n technology, with input from a bipartisan and expert commission.

“Imagine a government tracking everywhere you walked over the past month without your permission or knowledge,” he said. “Imagine a database of everyone who attended a political rally that constitute­s the very essence of free speech.”

It could become possible for businesses to track visitors or customers, using what they see for decisions regarding credit scores, lending decisions, or employment opportunit­ies without telling people.

He said scenarios portrayed in fictional films such as Minority Report, Enemy of the State, and even the George Orwell dystopian classic 1984 are “on the verge of becoming possible”.

“These issues heighten responsibi­lity for tech companies that create these products,” Mr Smith said. “In our view, they also call for thoughtful government regulation and for the developmen­t of norms around acceptable uses.”

Microsoft and other tech companies have used facial recognitio­n technology for years for tasks such as organising digital photograph­s. But the ability of computers to recognise people’s faces is improving rapidly, along with the ubiquity of cameras and the power of computing hosted in the internet cloud to figure out identities in real time.

While the technology can be used for good, perhaps finding missing children or known terrorists, it can also be abused.

“It may seem unusual for a company to ask for government regulation of its products, but there are many markets where thoughtful regulation contribute­s to a healthier dynamic for consumers and producers alike,” Mr Smith said. Agencies

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