Honda Brio production stopped

New Delhi, Feb 10:

Japanese carmaker Honda has stopped production of its entry-level hatchback Brio in India, cutting short the vehicles over seventeen-year long stint in the country.

Honda Cars India plans to maximise sales and visibility of its compact sedan Amaze which would now be its entrylevel offering in the market.

“Our entry car is now Amaze. We have stopped production of Brio and as of now we do not intend to bring next generation Brio into India,” Honda Cars India senior vice president and director (sales and marketing) Rajesh Goel said.

Customer preference has started to shift towards comparatively bigger models, a trend similar to other global markets.

“A sedan was the top seller last year. It is a typical motorisation cycle followed in every country,” Goyal said.

Theoretically, this change should have happened 6-7 years earlier, he said.