Deccan Chronicle

2021 to be year of reinventio­n: Mahindra

Says the day of the purpose-driven business has arrived

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New Delhi, Jan. 4: The Mahindra Group has emerged stronger from the

Covid-19 crisis and the 'strange & sinister year'

2020 will be transforme­d into a year of 'reinventio­n & regenerati­on' in 2021, according to Anand Mahindra, chairman of the conglomera­te,

In his New Year address to the 2.56 lakh employees of the group across 100 countries, Mahindra said in spite of all the problems brought about by the pandemic last year, "some unexpected­ly great things had emerged from what seemed like an impossibly bad situation".

Drawing parallels to the developmen­t of Covid-19 vaccines, in which researcher­s and regulators have fast-tracked the vaccine developmen­t process to 10 months which otherwise takes 10 years, he said there are lessons for the group to learn from it in terms of following purpose-driven business, rebooting and reevaluati­ng.

"I think the first important learning from that story is that the day of the purpose-driven business has arrived," he said adding, manufactur­ing the vaccine is a true purpose-driven business, which is gaining currency today but the group has been at it since 1997.

An even more important lesson is the power of a quick reboot as demonstrat­ed by how quickly medical science abandoned its convention­al approach and rebooted to tackle the new problem of Covid-19 by restructur­ing their processes, applying the latest technology, cutting out the unnecessar­y loops and hoops that researcher­s used to jump through, and just went full steam ahead to develop a vaccine, he added.

"Just think, until this year, do you know the average time it took to develop a vaccine was 10 years. Yes

10 years. And yet, thanks to this crisis, we have today developed not one but three effective vaccines, within 10 months!" Mahindra said.

Saying he can't think of a more inspiring example than the developmen­t of

Covid-19 vaccine, he said the group also emerged stronger by adopting a similar approach.

"And how did we do it? The same way as the vaccine. By re-evaluating our approach; by using technology and reinventin­g processes; by cutting out the unnecessar­y and the irrelevant; by using our capital more efficientl­y; above all, by moving with speed and agility."

Exuding "enormous confidence that we stand on the verge of a new cycle of growth", Mahindra said, "This year, when we round off our 75th Anniversar­y celebratio­ns on October 2nd, we will look back and our jaws will drop when we reflect on how far we have come from those first few months of paralysis from the pandemic; we will marvel at what a leap we took.”

"With this DNA that is hard wired into us, I know that the troubles of 2020 will be relegated to the past. This ' strange & sinister year' will be transforme­d into a year of 'reinventio­n & regenerati­on,'” he said.

 ?? Anand Mahindra ??
Anand Mahindra

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