Startup CropIn bringing AI technology to farms

Firm helps improve predictability, efficiency and sustainability of crops

CropIn, an artificial intelligence and data-based agritech startup, has raised $20 million in a funding round led by Temasek Holdings Ptebacked ABC World Asia, as the coronavirus pandemic accelerates the adoption of digital technologies in farming.

The Bengaluru-headquartered agricultural AI startup provides software-as-a-service, or SAAS, products to farms and development organisations globally to improve predictability, efficiency and sustainability of crops.

Additional new investors in the Series C funding include Infosys cofounder Kris Gopalakrishnan's family office and a fund of the UK government, CDC Group.

CropIn has raised $33.1 million so far. The company was set up in 2010 by Krishna Kumar, who hails from a family of farmers in central India and quit a career at General Electric Co to found the startup after being deeply affected by widespread rural suicides in his country.

The firm analyses data such as aerial imagery, ground scouting, hyperlocal weather and market price fluctuations from 13 million acres across 4 million farms worldwide to predict productivity and monitor risks for thousands of variants of crops. That allows the company to provide warnings to small farms on what disease will hit a particular crop or when to expect an adverse climate event such as morning frost.

"Covid

has

brought home for countries the risks of disrupted food supply chains, food safety and food security," Kumar, also the startup's chief executive officer, said in a phone interview. "Every country and every agribusiness wants to remotely monitor and safeguard the supply chain."

Backed by early investors, including the Bill & Melinda Gates

Foundation and Singapore-based VC BeeNext, CropIn has customers and partners in 52 countries, including Bas e l - h e a d q u a r t e r e d Syngenta Corp, the World Bank, Canada-based McCain Foods Ltd and Germany's BASF SE. The new funding will fuel further global expansion and help strengthen its technology.

India's agritech space is abloom, with dozens of startups sprouting up in the last few years to disrupt dated farming practices and bring more efficiency into a massive industry dominated by small land holdings. One in nine agritech startups globally are from the South Asian nation, which had 450 such businesses in 2019, according to a report by the Indian trade body Nasscom.

That's piqued the interest of investors such as Tiger Global and Accel, which have plowed tens of millions into early-stage companies. Though much of the focus has been on supply chain improvements through practical approaches like aggregating farm produce and renting farm equipment, deep tech startups like CropIn working in areas like crop diagnostics and farm automation are also earning recognition.