Deccan Chronicle

Thinking up creative ways to fight inflation

- TRACY ALLOWAY JUNE 13

As the cost of everything now from steel to sugar surges, it's worth pausing to consider some more unusual ways to bring down prices. In China, for instance, Bloomberg reports that the Department of Price has been charged with working out the finer details of the country's recently announced crackdown on rising commoditie­s costs. The effort to bring down prices includes higher transactio­n fees for commodity trades, new tax rules, encouragin­g producers to sell down inventorie­s, and much more.

Last month, for instance, the Tangshan steel hub banned steelmaker­s from spreading price-hike informatio­n, while Shanghai has urged steel mills not to raise prices if production costs haven't changed. And while China's renewed interest in price controls does raise some questions about its continued commitment to freer markets, it's certainly not the only country to have experiment­ed with more creative types of inflation

When egg prices rose in the spring

of 1966 US President Johnson had the Surgeon General issue alerts as to the hazards of

cholestero­l in eggs... A surprising number of people still think eggs are

unhealthy targeting. In fact, one of my all-time favourite financial anecdotes comes courtesy of Robert Samuelson's The Great Inflation and its Aftermath, which describes Lyndon B. Johnson's own struggles to bring down inflation in the 1960s. As recounted by one of Johnson's former aides:

"Shoe prices went up, so [President Lyndon B Johnson] slapped export controls on hides to increase the supply of leather. Reports that colour television sets would sell at high prices came across the wire. Johnson told me to ask

RCA's David Sarnoff [RCA was then a major TV manufactur­er] to hold them down. Domestic lamb prices rose. LBJ directed [defence secretary Robert] McNamara to buy cheaper lamb from New Zealand for the troops in Vietnam. The president told CEA [Council of Economic Advisers] and me to move on household appliances, paper cartons, news-print, men's underwear, women's hosiery, glass containers, cellulose, [and] air conditione­rs … When egg prices rose in the spring of 1966 and agricultur­e secretary Orville Freeman told him that not much could be done, Johnson had the Surgeon General issue alerts as to the hazards of cholestero­l in eggs."

Unfortunat­ely, as Samuelson put it, "all this was for naught" and the president's customised inflation-fighting was too small to offset the overwhelmi­ng inflationa­ry impulse from the economic boom of the time. A surprising number of people still think eggs are unhealthy though.

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