S Korean ‘augmented reality’ mirror allows touchfree make-up shopping

An augmented reality (AR) mirror at the new Seoul flagship boutique of cosmetics powerhouse Amorepacific makes easy work of seeing if that scarlet shade of lipstick or longlash mascara suits you - even if you’re wearing a face mask. The mirror takes a photograph of the customer’s face and analyses it, recommending products based on skin texture, and addressing any blemishes, wrinkles or dark circles. Customers can then see a computer-generated image of what they would look like wearing a wide range of foundations, blush, eye products and lipsticks. “Due to the coronavirus, it felt uncomfortable to test cosmetics after someone had used them,” said shopper Cho Yulim, 24, as she peered into the full-length mirror, which has “Find Your Makeup Look” written on it. “This is very convenient as I can see the actual colour on my face without even touching my face.”