Pee Safe raises Rs 25 cr, eyes $10 mn funding later this year

Hygiene and wellness brand Pee Safe on Thursday said it has raised Rs 25 crore in funding led by Shaival Desai and existing investor Alkemi Growth Capital.

Through the proceeds of the pre-Series B-raise, Pee Safe aims to build depth in feminine hygiene and sexual wellness, and accelerate its personal care brand FURR, a statement said.

The company will also allocate funds for further R&D and product launches in the next one year, it said, adding that the brand is looking at raising Series B funding later this year.

Apart from raising $10 million in series B funding, Pee Safe is looking at expanding its retail presence from the current 10,000 stores to having a few franchise-owned brand exclusive stores (FOFO), it said.

This will help the company enhance the customer experience across India.

The company - which has also expanded overseas and are building local production of toilet seat sanitisers in Europe - has raised $9 million to date.

Pee Safe - which is popular for its toilet seat sanitiser spray product - had recently launched a FURR portfolio of grooming and skincare essentials.

“We are excited and happy about the growth prospects of Pee Safe as a brand that addresses personal and intimate hygiene holistically. The funding round will enable us to further research and development, as well as build Pee Safe as a forward-looking brand,” Pee Safe founder and CEO Vikas Bagaria said.

The company plans to launch IPO in 3-5 years, he added.