D I D W Y T I e e y

Know how com­pa­nies like Volk­swa­gen In­dia and Philips are us­ing Linkedin as a tool to com­ple­ment their mar­ket­ing strate­gies, be­come thought lead­ers in their do­main, reach po­ten­tial buy­ers and do a lot more

Electronics For You - - Internet -

ag­gres­sive user of the same and a pre­mium mem­ber too.”

For re­cruit­ment and cre­den­tials ver­i­fi­ca­tion

As per Cell­strat Inc’s re­cent dig­i­tal me­dia re­search, 40 per cent of the com­pa­nies hire pro­fes­sion­als for se­nior pro­files through Linkedin and only low- to mid­dle- level man­age­ment pro­fes­sion­als from tra­di­tional re­cruit­ing sources such as Naukri.com and Mon­ster.com.

Linkedin has some good fea­tures ex­clu­sively for com­pa­nies who want to use the plat­form for re­cruit­ment. “The ‘Rec­om­men­da­tions’ func­tion­al­ity, where pro­fes­sion­als can reach out to an­other Linkedin mem­ber in their net­work and seek en­dorse­ment for their skillset and ex­per­tise, helps prospec­tive re­cruiters to check the cred­i­bil­ity of the pro­fes­sion­als they wish to hire, from those con­nected with them in the net­work,” Sing­hal in­forms.

Shar­ing his ex­pe­ri­ence in this con­text, Venkat Man­gudi, founder and CEO, Venkat Man­gudi Con­sult­ing, says, “I use Linkedin ex­ten­sively to do re­search on busi­ness leads and check the cre­den­tials of peo­ple who write to me for any busi­ness as­so­ci­a­tion. Al­most al­ways my first re­sponse to a lead e-mail is to look for the per­son or the com­pany in Linkedin. I strongly rec­om­mend Linkedin be­cause it can be used for ver­i­fi­ca­tion, his­tory track­ing and fig­ur­ing out the cred­i­bil­ity of the per­son you are re­search­ing on—for hir­ing or any other busi­ness en­gage­ment. In the past, I have also used the medium to ap­ply for jobs and get re­ferred to jobs.”

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.