UTTUT I DU T D U I DU D BT T D T U U U D

In­dia is devel­op­ing its own em­bed­ded de­sign mar­ket, mov­ing away from be­ing a strictly out­sourced in­dus­try. this means that in­dian de­sign­ers and engi­neers will have to drive ac­tual prod­uct in­no­va­tion and move to­wards prod­uct own­er­ship, which to some ex­tent

Electronics For You - - EFY REPORT - E E D

Em­bed­ded sys­tem de­vel­op­ment in In­dia started dur­ing the early 2000s. Ac­cord­ing to a re­port re­leased by ka­tional As­so­ci­a­tion of Soft­ware and Ser­vices Com­pa­nies (kass­com) along with win­nov Man­age­ment Con­sult­ing, the to­tal ad­dress­able em­bed­ded sys­tem RCD global op­por­tu­nity is ex­pected to reach A89 bil­lion by 2015. In­dia now has an es­tab­lished base for RCD and can leapfrog both for in­ter­na­tional and do­mes­tic con­sump­tion.

The em­bed­ded sys­tems mar­ket in In­dia has the po­ten­tial to triple in size to about A14.4 bil­lion in 2015 from A4.95 bil­lion in 2009. Cur­rently, In­dia’s rev­enue from em­bed­ded sys­tems de­vel­op­ment is al­most A5 bil­lion, em­ploy­ing about 110,000 pro­fes­sion­als.

End-to-end prod­uct de­vel­op­ment fi­nally hap­pen­ing

In­dian com­pa­nies have mi­grated from be­ing cen­tres of re­source aug­men­ta­tion to prod­uct in­no­va­tion and de­sign cen­tres. Last few years have seen a huge growth in the num­ber of small and in­no­va­tive com­pa­nies do­ing com­plete de­sign of in­no­va­tive em­bed­ded prod­ucts. A sim­i­lar trend ex­ists in the cap­tive de­sign cen­tres of multi­na­tion­als and In­dian ser­vice com­pa­nies. They are be­com­ing ac­count­able for more of com­plete prod­uct de­sign, de­liv­ery and own­er­ship.

“We don’t have to look long back to see In­dia as just ‘im­ple­menter’ of fi­nalised de­sign. Till the year 2009, we were just real­is­ing sys­tems de­cided in korth Amer­ica, Europe, etc, which is not the case now. lver a pe­riod of time, In­dia has be­come strate­gic part­ner of global prod­uct com­pa­nies aim­ing to de­sign in­no­va­tive prod­ucts within a short span of time. Slowly In­dia has moved up in the value chain and be­come a de­sign part­ner that as­so­ci­ates right from fea­si­bil­ity study to ac­tual de­sign and launch. We have started man­ag­ing the com­plete life­cy­cle of em­bed­ded de­sign,” in­forms Te­jas J. Me­hta, mar­ket­ing man­ager, eIn­fochips.

Today, al­most all MkCs have a sig­nif­i­cant pres­ence in In­dia, devel­op­ing em­bed­ded de­sign so­lu­tions for their world­wide busi­nesses. In ad­di­tion to hav­ing a cap­tive de­sign cen­tre in In­dia, multi­na­tion­als lever­age on the tal­ent pool in mul­ti­ple third-party houses across In­dia, which pro­vide valu­able sup­port in ex­e­cut­ing part of the de­sign chain ac­tiv­ity or devel­op­ing com­plete IC de­sign.

Cur­rently, In­dia mainly pro­vides firmware, board de­sign and VLSI de­sign ser­vices. There are im­mense op­por­tu­ni­ties in hard­ware and em­bed-

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