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Evo India - - FIRST LOOK -

IVEN THAT MRF HAS been the mar­ket leader in In­dia for nearly 30 years the new Perfinza range – rub­ber tai­lor-made for pre­mium and lux­ury cars – is big news in the in­dus­try. The seg­ment has al­ways been dom­i­nated by global brands with In­dian tyre brands re­main­ing fo­cused on more af­ford­able cars that clock im­pres­sive vol­umes in the world’s fifth largest car mar­ket. How­ever with steady growth in the lux­ury car mar­ket along with the in­creas­ingly solid rep­u­ta­tion they’ve gained thanks to mas­sive mo­tor­sport suc­cess, MRF have now de­cided to tap the re­place­ment mar­ket for lux­ury car tyres.

MRF Tyres have the largest R&D fa­cil­i­ties for tyre de­vel­op­ment in In­dia and their en­gi­neers started de­vel­op­ing the Perfinza range three years ago by putting their

Test­ing was done in Ger­many and Spain with the 245/55 R18 tyre get­ting the cov­eted Mercedes Orig­i­nal tag

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