Happy Birth­day, Fer­rari

We were in­vited to Fer­rari’s 70th birth­day party at Fio­rano, to ogle at some of the most beau­ti­ful and his­toric cars in the world and wit­ness cars be­ing auc­tioned for eye wa­ter­ing sums

Evo India - - FERRARI 70TH – THE PARTY - WORDS by SIRISH CHAN­DRAN

IF NOT FOR FER­RARI, MARANELLO wouldn’t be on any­body’s map. There’s no his­tory to the city, no re­nais­sance-era church, no me­dieval town square, none of the ridicu­lously beau­ti­ful ar­chi­tec­ture that’s dot­ted all over Italy. The town ex­ists be­cause of Fer­rari – its sprawl­ing fac­tory with its 3000 em­ploy­ees de­sign­ing and build­ing road and race cars; the mu­seum with a mas­sive park­ing lot for the bus­loads of Ti­fosi; the of­fi­cial mer­chan­dise store, where you can spend the equiv­a­lent of an apart­ment in a de­cent part of Mum­bai, on a watch; the tonnes and tonnes of stores sell­ing un­of­fi­cial mer­chan­dise, model cars and even joy rides in Fer­raris. Ten min­utes from the his­toric en­trance of the Fer­rari fac­tory is Pista di Fio­rano, the track where Michael Schu­macher tested so ex­ten­sively, mak­ing Fer­rari so suc­cess­ful, that the teams without their own pri­vate race­tracks (ev­ery­body!) even­tu­ally forced the test ban upon For­mula 1. To­day apart­ment blocks have cropped up so close to Fio­rano that oc­cu­pants com­plain

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