Con­trary to per­cep­tions, main­tain­ing an E-Class is not dif­fi­cult, cour­tesy Mercedes-Benz’s ser­vice pack­ages

Evo India - - EVO -

EVO IN­DIA’S EDITOR, SIRISH CHAN­DRAN, RE­CENTLY WENT on a tour of the Mercedes-Benz plant in Chakan, just out­side of Pune. The ob­jec­tive was to find out if own­ing a lux­ury car like the Mercedes-Benz E-Class was re­ally as ex­pen­sive as it seems to the out­sider. While we all know about Mercedes-Benz’s three-year war­ranty pro­gramme, which speaks vol­umes about the com­pany’s con­fi­dence in its prod­ucts and man­u­fac­tur­ing pro­cesses, what Sirish learnt from San­tosh Iyer, head of af­ter sales op­er­a­tions at the com­pany, was that Mercedes-Benz has made huge im­prove­ments in the cost of own­er­ship of a lux­ury car like the E-Class. The com­pany of­fers a whole host of ser­vice pack­ages that al­low own­ers in In­dia to run their favourite lux­ury sedan without hav­ing to worry about how ex­pen­sive main­tain­ing it will be. With these pack­ages, the com­pany has also set the bench­mark in make lux­ury car own­er­ship af­ford­able, ac­ces­si­ble and vi­able for a wider au­di­ence. The qual­ity of the ser­vice net­work has also gone up dra­mat­i­cally and own­ers can now book the ser­vice on­line and get the car picked up and even dropped back. They can talk to the ser­vice ad­vi­sor us­ing the App. SMS alerts are sent out at each stage dur­ing the ser­vice. The sys­tem also mon­i­tors the car’s health over a long term and can send ser­vice re­minders.


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