SWIMMING ISN’T EVERYTHING. WINNING IS
Olympic champion Mark Spitz’s outline of the American competitive spirit is what Jeep’s new Compass embodies
IT IS NEVER ENOUGH TO JUST DO SOMETHING. The effort must always be better than the rest and that’s what separates that effort as the best. It is this very spirit of competition that Jeep’s new made-in-India Compass embodies. This SUV has sought to not just do the things that every SUV in its class is doing but to do them differently, and do them better.
Having impressed critic and consumer, evident from the fact that Jeep had sold more than 10,000 units within four and a half months of the Compass’ launch at the end of July last year, the Compass has now bagged the coveted title of SUV of the Year at the 10th Times Auto Awards in partnership with evo India and Fast Bikes India.
Industry expert Avik Chattopadhyay handed over the trophy to the FCA team led by Kevin Flynn, president and managing director of FIAT Chrysler Automobiles (FCA), India at a glittering gala on February 7, 2018.
While the award is a recognition of the fact that the Compass is the best SUV in its class and will bring with it the inevitable pride and prestige of winning for the team that created the Compass, it is also a compass that SUV consumers will use to find their way in a sea of choices. Swimming with the pack therefore isn’t everything. Winning is. ⌧
“We are absolutely delighted to have won the ‘SUV of the Year’ award for the Jeep Compass from Times Auto in association with Evo India and Fast Bikes India. The Made-in-India Jeep Compass is a shining example of Jeep brand’s commitment to product excellence and quality of engineering, which have proven to be worthy of this honour.”
Kevin Flynn President & MD FIAT Chrysler Automobiles, India