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Known the world over for its design, the star at Renault India’s pavilion was actually a concept designed by a rank outsider, courtesy a unique recruitment drive

THERE WERE A NUMBER OF concepts on display at the Renault pavilion this Expo but the star attraction had to be this full size mock up of a concept created by Gautam Muthuswamy, the winner of a design challenge conducted by Renault's Design Academy India. The contest was an initiative by the French car manufacturer to unearth fresh design talent. The concepts of the four runners-up in the competition were displayed as 1:5 scale models alongside the winning entry.

“India is one of our biggest international markets. Since Renault is synonymous with design, we have opened two design centres in India. Early last year, we launched an exciting initiative – Design Academy India, basis which we selected four talented candidates from more than 400 online applications. We are very proud to be presenting their projects here today on our stand,” said Laurens van den Acker, senior vice president, Corporate Design, Groupe Renault.

Acker also announced that three of the four entries had been recruited for Renault's design centre in India via this unique recruitment initiative.