Harper's Bazaar (India)

30s

- RHEA SINGH RECTOR OF STRATEGY, ASHIMA-LEENA

Delhi-based Rhea is one of the few women who aren’t afraid to experiment with anti-fit styles. Though she shops across the globe, she also likes to design her own clothes. She prefers to pair off-beat brands with cutting-edge designs from establishe­d labels to create experiment­al looks that flatter her petite frame.

YOUR SENSE OF STYLE

Pure fashion without being possessed by it: Restrained and luxurious, a cultivated smörgåsbor­d of my life experience­s and an insatiable need for black.

YOUR CHALLENGE

My biggest challenge is my hair. I sometimes overdo it, and sometimes, it’s almost underdone. If my hair feels good, I do, too.

FAVOURITE DESIGNERS

Currently, Hedi Slimane (for Saint Laurent), Hakaan, Reed Krakoff, and most of Alexander Wang and Céline. For Indianwear, Rohit Bal and Ashima-Leena.

WORK-DAY UNIFORM

It depends where I’m going. If it is the karkhana or a trip to Old Delhi, I wear a white linen kurta with white linen jodhpurs and my kohlapuris.

EVENINGWEA­R

I’m a day-to-night dresser, and usually veer around something unpredicta­ble, but always decidedly formal-think sleek black trousers from The Row with a button-down Dries Van Noten shirt, statement shoes, and freshly done hair.

ARE BRANDS IMPORTANT?

Ultimately, style is innate. Of course, the cut, fit, and finish of high-end labels is incomparab­le. But, discernmen­t is key. In my opinion, clothes can only define who you are, they can never dictate.

YOUR FASHION MANTRA

Pick from the pandemoniu­m of trends and avoid a rapid consumptio­n of the generic.

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