In an ex­clu­sive in­ter­view to Bazaar, Mr Ar­mani dis­cusses his new iconic line of bags By Ami Unnikrishnan

Harper's Bazaar (India) - - BAZAAR -

When you think Gior­gio Ar­mani, you au­to­mat­i­cally think power suits. This sea­son how­ever, it’s Mr Ar­mani’s ac­ces­sories that are in the spot­light. The Bor­gon­uovo bag is a struc­tured calf­skin tote in solid colours fea­tur­ing two-toned vari­a­tions, and the Charniere Doree, a semi- struc­tured leather shop­per bag. Light­weight and min­i­mal, both are well on their way to It bag sta­tus.

To most, an It bag from Ar­mani may sound like an oxy­moron. Af­ter all, this is the man who has cor­nered the mar­ket with his time­less de­signs. But ac­cord­ing to the mas­ter, It-ness isn’t about fash­ion fads. “The It bag is al­ways i n fash­ion,” says Ar­mani. It i s ‘mys­te­ri­ously trendy’, and its main char­ac­ter­is­tics are longevity of charm, in­stant recog­ni­tion, and unique crafts­man­ship. The bags have t he s ame f orce and recog­ni­tion as the Ar­mani jacket. They are so­phis­ti­cated, richly fin­ished in­side and out, and are made en­tirely by hand in Italy.”

While these may be the qual­i­fy­ing fac­tors of an It bag, the per­son car­ry­ing it is equally im­por­tant. The Charniere Doree has been spot­ted on those who have ef­fort­less style—model Rosie Huntington-Whiteley and ac­tress Naomi Watts have been seen en­joy­ing it—while Princess Char­lene of Monaco and Ital­ian model Eva Ric­cobono, favour the Bor­gon­uovo, which is suited to their tai­lored-and­struc­tured style choices. The way they carry it, too, un­der­lines the sense of ca­sual el­e­gance the de­signer wanted to con­vey through the top han­dle bags. “If a woman car­ries it by the hand it sug­gests a non­cha­lant el­e­gance,” says Ar­mani. But of course all his mod­els sashayed down the SS14 Ar­mani ramp, with bags hand­held, sug­gest­ing, that the days of the It bags en­ter­ing the room be­fore their owner are over. One bag on the ramp was even flung over the model’s shoul­der, in the most blasé, pow­er­ful man­ner. It’s all about one’s per­sonal style, says Ar­mani. “Carry it in a way that is the most spon­ta­neous and nat­u­ral.”

So it’s a woman’s per­sonal style that makes her fash­ion­able? “It’s her men­tal­ity,” em­pha­sises Ar­mani. “If a woman knows her­self, she can al­low her­self to play with her im­age and al­ways be in style.” The best way to do that is with ac­ces­sories. “It’s not just about shoes or bags, which are com­pletely in­dis­pens­able, but also jew­ellery and belts. Small de­tails can change the out­fit’s ef­fect. This fas­ci­nates me be­cause it rep­re­sents the more cur­rent touch in fash­ion and sets the style.” Amayra neck­lace, price upon


From left: Model Rose Huntington-Whiteley; back­stage at Gior­gio Ar­mani; Gior­gio Ar­mani; model Eva Ric­cobono.

Charniere Doree


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