Hindustan Times (Amritsar)

Don’t get cheated by that autotick

- vivina. v@livemint.com Vivina Vishwanath­an

MUMBAI: If you’ve read the mutual fund disclaimer, “Read the offer document carefully before investing,” it is time you applied this maxim to all your money transactio­ns. Banks, airline aggregator­s, e-commerce companies and charity organisati­ons are increasing using a pre-ticked box to get your consent to a small payment. You are given what is called, an ‘opt-out’ option so that you can click a box to refuse the extra payment. A lowdown.

OPT-OUT OPTIONS

Recently, HDFC Bank Ltd sent out an e-mail to some of its customers on its service, Classic Banking Programme. Mint has several copies of this mail from different customers. At a glance, the mail looks similar to the deluge into your inbox from your financial service providers, but has a small fee built into the fine print. The email said: “a nominal Programme Management fee of ₹100+ service taxes is applicable per customer ID, on the Classic Banking Programme for Savings and Current Account holders, effective Jan’16 post 1 year of completion into the programme. If you wish to opt out of the Classic Banking Program Click here.” Why assume consent?

But why not ask if the customer wants the service and then levy the charge?

A bank spokespers­on said: “We’d like to state that the bank has been fair and transparen­t by giving the customer the opportunit­y to test the service for free of cost for a full year before levying any charges; providing an opt-out facility for those who do not wish to avail of these services after the first year and communicat­ing the charges to customers at regular intervals, in the welcome letter and subsequent­ly in their monthly statements .... Furthermor­e, based on feedback, we will continue to evaluate different modes of communicat­ing to our customer to determine what is most effective. The relationsh­ip manager can be reached at any time in case the customer would like to opt out of the programme”.

NOT ONLY BANKS

Banks are not alone in assuming you want to pay for stuff you may or may not need. Some e-commerce companies are known to add charges at the check-out stage to premier services you may not need, once the free trial is over. Airline aggregator­s are no different, some of them pre-tick the “I want travel insurance” box. You have to remember to untick it if you don’t want it. Similarly, if you book tickets online, you find yourself paying for a charity you may or may not want to fund.

 ?? SHUTTERSTO­CK ?? Choose the right boxes to tick
SHUTTERSTO­CK Choose the right boxes to tick

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