More than ₹1,000 crore spent on ads this fiscal: Govt

The government has spent ₹1,066.51 crore on advertisements in the fiscal till March 17, the Lok Sabha was informed on Wednesday. In a written reply, minister of state for information and broadcasting Rajyavardhan Rathore said ₹423.77 crore was spent on print media in 2016-17 up to March 17. He said another ₹509.83 crore were spent on advertisements through electronic media and ₹132.91 crore throught outdoor publicity like boards. He also said that the Directorate of Advertising & Visual Publicity has empanelled agencies for conducting impact assessment of the advertisements. The same is carried out on the requirement of concerned client ministries, he added.