Hindustan Times (Amritsar)

Google launches an array of India-specific apps, services

- Nandita Mathur nandita.m@livemint.com

NEW DELHI: Google India announced a slew of India-first products and features at the third edition of its annual ‘Google for India’ event.

Customised specifical­ly for Indian conditions and needs, these include two-wheeler navigation in Google Maps, bill pay in payment sap pTez, Android Ore o (Go edition) to improve the experience on low-end phones, new apps likeGoogle Go andFiles Go that are built from scratch, and Google Assistant for the JioPhone that brings the benefits of the Assistant to first-time internet users.

“The India-first suite of products and features are aimed to help more people discover how the internet can make life easier and more convenient. These products and features are Indiafirst, but they are not India-only ,” said Caesar Sen gupta, vice- president of Next Billion Users, Goo- gle’s initiative to connect all Indians to the internet.

Google’ s payments and commerce a pp Tez, which the company launched in September, will offer a customised experience to pay bills from within the a pp. Not only will users be able to pay their utility bills, the app will also remind users when a bill is due, track payments and store payment history so that users will never pay the same bill twice.

Sen gupta said Tez will support more than 70 billers (both national and state providers), including utilities and direct-tohome service providers like BSES, Tata Power, Dish TV etc. Once users pay a bill on Tez, they will never have to add the billing organisati­on again. The bill pay feature will start rolling out gradually over the next month. Tez has 12 million daily active users and has processed 140 million transactio­ns in about 10 weeks, with 70% of all UPI transactio­ns being driven by the app.

Another India first product launched at the event was the two-wheeler mode in Google Maps. Two-wheeler mode in Maps gives routes that use shortcuts not accessible to cars. It also provides customised traffic and arrival time estimation­s.

Additional­ly, the company rolled out its Google Assistant in both English and Hindi for the Reliance JioPhone. This is the first time globally that the virtual assistant will be available on a feature phone.

 ??  ?? Caesar Sengupta
Caesar Sengupta

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