US Sikhs plan another media campaign
WASHINGTON: Sikhs in the US have said that they will launch another nationwide campaign to generate awareness about the minority community in the country after receiving positive response to their first effort.
In April, Sikhs launched the ‘We are Sikhs’ campaign in the US to spread awareness and address the “collective misunderstanding” over the minority community amid a spike in hate crimes against them.
The campaign had received a positive response.
In the first of its kind national awareness campaign in April, the National Sikh Campaign (NSC) was able to generate more than 92 million impressions throughout the country, the group said in a statement.
This included 6.3 million impressions through national television advertising on CNN, Fox News and Fox Business Net- work; 28.8 million impressions through local television advertising in Fresno, California; 10.5 million impressions through social media channels; 6.4 mil- lion impressions through digital advertising and over 600,000 followers on Twitter of the campaign.
The NSC held fund-raising events in 14 cities to garner support from the community and the total cost of this campaign will be USD 1.3 million.
“With limited funding, we were able to help Americans in every corner of the country better understand who their Sikh neighbours are and what we stand for,” said Dr Rajwant Singh, the NSC co-founder and senior adviser.
“These impressive results are a testament to the hard work that went into the campaign,” he said.
Many have stopped Sikhs on the streets and have thanked them for their presence, said Nick Sahota from California.