Reliance Retail plans to launch cameras, electronic wearables
MUMBAI: Reliance Retail, the retail arm of Reliance Industries Ltd (RIL), is planning to launch cameras, electronic wearables, dongles and tablets under the Reconnect brand, said two people aware of the development.
Reliance Retail plans to sell these products through Reliance Digital stores.
The company already offers a range of electronic products including, computer mouse, mixers, blenders, television sets, speakers etc through Reliance Digital stores and online.
“RIL already has the brand Reconnect in the market and the new products would be launched under the same brand. Tablets are in the pilot phase and are being tested with the employees. Other products are in the launch pipeline,” said one of the two people aware of the development on the condition of anonymity.
RIL did not reply to an email sent on December 29.
RIL also sells smartphones and smart television sets under the Lyf brand and Jio phones under the Jio brand. The television sets are to work with Jio’s 4G network and content services.
Last January, Reliance Retail started selling Lyf phones through Reliance Digital and Digital Express stores and on mylyf.com— the phone’s official website. RIL has four variants of the Lyf phones, namely—Flame, Earth, Water and Wind and the company may launch more variants going forward.
The second RIL official spoken to said the company is currently focussing on its latest offering, the Jio Phones, and after meeting demands for the same, other segments would be looked into.
“As we go along and as technology evolves, changes will happen in our bouquet of offering. Currently, we have Jio Phones on our mind. Whatever 3 G smartphone sexist in the market, are upgrading to 4 G. But there is a huge market out there which is still 2G feature phones and all those guys are yet to be connected to the world. Jio Phone would also boost our subscriber base,” said the second RIL official on the condition of anonymity.