India most important international market for us: UC Browser
NEW DELHI: With over 130 million monthly active users, India is the most important overseas market for U CB rows er, a company executive said.
“India has been the most important overseas market for UC Browser, not only because of the current market (share) we have — we are already No.1—but also because we see vast growth rate of the market,” Shallia Li, head of U CB rows er’ s international business at Ali ba ba Mobile Business Group, said in an interview.
U CB rows er, part of U CW eb, is an integral part of Alibaba’s strategy in India, besides its larger bets in digital payments, e-commerce and logistics. Alibaba acquired Guangdong, China-based UC Web and brought it under its Alibaba Mobile Business Group in 2014. The mobile browser, U CW eb’ s flag ship product, has been fairly popular in India for its quick-loading pages andefficientdatamanagement.It is also a powerful content distribution platform. “We have been here for over seven years. In the beginning, we grew because we are fast and we save data efficiently so people chose us—that helped us have our first blip of growth,” said Li.
“More recently, we identified people here are consuming more and more content online, we have emphasis ed the functions of content distribution and giving you recommended content extensively—that is what helped us grow recently,” she said.
According to Kleiner Perkins Caufield Byers’ 2017 Internet Trends report, UC Browser’s mobile market share in India went up from about 25% in the first quarter of 2013 to over 50% in the corresponding quarter in 2017. It hit 100 million monthly active users in November 2016 and 130 million this January.
One of the reasons for the rise in users is curated and personalized content, something that sets U CB rows era part from its peers.
In March 2017, He Xiaopeng, U CW eb’ s co-founder and a president at Alibaba Mobile Business Group, announced an investment of ₹200 cr ore over two years in content partnerships in India. Over several months after that, U CW eb introduced a news product cal le dU C News, mobile marketing pl at for mU C Ads and launched a self-creating content platform We-Media.