AIbased news app Editor ji aims to curb fake news

NEW DELHI: Former chief executive officer of NDTV Ltd and news anchor Vikram Chandra has launched a video news app called Editor ji, part of a start-up called Editor ji Technologies Pvt. Ltd founded by him, that he said will help tackle the spread of fake news.

The multilingual video news platform that has started out by offering news stories in English and Hindi claims that it will provide a completely different way to experience news on the go by using a powerful artificial intelligence (AI) algorithm.

The app provides personalized newscasts and allows for viewers to record their opinion on stories.

Editor ji Technologies Pvt. Ltd is backed by Bharti Airtel Ltd and HT Media Ltd. The total investment in the venture is close to ₹ 30 crore.

Chandra said: “The platform provides a one-tap access to a personalized newscast that is created by the Editor ji algorithm which considers a variety of parameters including location, categories, preferred style of news and so on. Users can skip stories that they do not want to see by simply swiping.”

Users can edit the newscast by deleting stories, changing them and adding any stories they want.

They can also record their own opinions and add these to the newscast which can then be shared.

“This enables you to create your own news channel,” Chandra said.