Tata Motors plans dealership network revamp in PV biz boost
NEW DELHI: Tata Motors Ltd is working on plans to revamp its entire dealership network as it seeks to bolster attempts to stage a turnaround in its passenger vehicle business in India, said a senior company executive.
The nationwide revamp will commence next year because the Mumbai-based automaker feels its current showrooms are not equipped enough to handle its latest range of cars and sport-utility vehicles including those set to be launched in the future. The product portfolio includes the Tata Harrier sport-utility vehicle set to go on sale early next year.
Tata Motors will leverage techcars nologies such as augmented reality (AR) and virtual reality (VR) at shopping malls and other popular locations to inform customers about its products, Mayank Pareek, president of passenger vehicle business unit at Tata Motors said in an interview.
“We are making world class and they can’t be sold through these kind of places (current dealerships), so we have to make world-class showrooms,” said Pareek. “So, we have worked on a new showroom design and layout which you haven’t seen yet because it is still getting approved. Next year, we will make 100 showrooms change in to this new concept.”
Tata Motors, the parent of UK-based auto maker Jaguar Land Rover, has been trying to revive fortunes of its namesake brand of passenger vehicles in India for the past four years. To achieve its aim, the firm started the so-called Impact 2.0 language in designing its new vehicles, while also implementing changes to make vendors more efficient.