Hindustan Times (Bathinda)

INSIGHTS INTO A RISKTAKING COMMUNITY

An examinatio­n of the Sindhi way of doing business through stories of five families

- Saaz Aggarwal letters@hindustant­imes.com

This book is engaging, and provides an insight into five Sindhi family businesses. The Harilelas set out in retail and built their fortune in custom tailoring for American soldiers on R&R, turning Hong Kong into a popular global destinatio­n for mail-order suits. Merrimac Ventures, real estate giants and urban developers in the US, came about through the brilliance of Romila Motwani. Harish Fabiani grew to extraordin­ary wealth using his native brilliance, and hobnobs with the likes of Donald Trump. The Lakhi Group is a diamond empire so profession­ally run and a family life so admirably simple and equal-opportunit­y that it shines in this narrative like a dazzling solitaire. And Jitendra ‘Jitu’ Virwani built his real-estate dominion brick by brick.

Each of these extraordin­ary stories has elements of some of the characteri­stic Sindhi ways of doing business: difficult times bravely faced; fearless risk-taking and the ability to move with great swiftness when opportunit­y is sighted; intensely close family relationsh­ips; the role of women defined by family background (Sindhis are remarkably heterogene­ous in this and a range of other important matters); the talent for shoring up against business cycles with real estate; and an impressive commitment to philanthro­py, sometimes vulgarly demanding attention, but often completely anonymous. However, the book also has disturbing­ly anachronis­tic statements like “the Fabiani family has its roots in Pakistan.” (Roots, really? But Pakistan only came into existence in 1947 and that was when the Sindhis were rudely evicted!)

Sindh has an ancient tradition of trade and mobility and its own range of rich products. Marco Polo wrote of the curiositie­s of Chin and Machin, and ‘the beautiful products of Hind and Sindh, laden on large ships which sail like mountains with the wings of the wind on the surface of the water.’ In the 1860s, a group of young men set out on the British steamship routes and ventured into trade in ports around the world. The retail chains of these early capitalist­s, M Dialdas, JT Chanrai, KAJ Chotirmal and others, formed the first Sindhi multinatio­nal companies. Inland, the money lenders of Shikarpur had extended their services into a phenomenal­ly secure banking system with bases in south India and a network of agents on the trade routes from Central Asia into Russia, China and Japan. After Partition, many of the Sindhis forced out of their ancestral homeland with nothing, took to trading as a dignified means of earning an honest living in the places where they settled. Working on low margins, they interfered with the profits of long-establishe­d trade cartels, for which they were bitterly derided as ‘cheats’. Most had not been to Harvard Business School but they understood that the key to business success is to address the customers’ need, and they rebuilt their fortunes by doing precisely that: in garments, constructi­on, education, and in time in every other industry. Partition also swelled the global outposts into communitie­s and there are Sindhi shopkeeper­s in ports around the world. There are Sindhi shops across India too: Coonoor market, so remote in geography and culture, had a Quetta Stores when I was a child. So the phenomenon of Sindhi business is by no means restricted to billionair­es.

While some traditiona­l Sindhi business families once believed education was “a waste of time”, a huge population considered it extremely important. These include the entreprene­urs coming from three and four generation­s of education who establishe­d the Indian multinatio­nal companies Onida (Mirchandan­is) and Blue Star (Advanis); the global retail giant Landmark Group (Jagtianis); and in the case of Inlaks (Shivdasani­s), three generation­s of Oxbridge education. The Ador Group, another multinatio­nal conglomera­te, continues with the third and fourth generation of university educated partners who started their business in Sindh 110 years ago. As for Dr NP Tolani of Tolani Shipping, he earned his PHD in 22 months – still a record at Cornell – and returned to Bombay in 1964, intent on taking up a business in which there was as little corruption as possible in India. There are many more. Most, despite strong bonds to their community, prefer to remain low profile and never flaunt their Sindhiness, perhaps to avoid being tarred with that ‘loud and vulgar’ brush that haunts the Sindhis, doomed as they seem to be to be represente­d by their attentions­eeking brethren. Perhaps this book will help bring them out of the closet.

 ?? HT MEDIA ?? ■ All about business acumen: Rupa and Harish Fabiani
HT MEDIA ■ All about business acumen: Rupa and Harish Fabiani
 ??  ?? Paiso; How Sindhis Do Business Maya Bathija
224pp, ~250 Penguin
Paiso; How Sindhis Do Business Maya Bathija 224pp, ~250 Penguin

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