Launch plan

Automobili Pininfarina will start selling its limited edition first car at $2 million (₹13.4 crore) per unit towards the end of 2020

It will be a limited edition model, of which less than a 100 units will be made

Code-named PF0, it will be showcased at Pebble Beach Concours d’elegance in California in August

Subsequently, the firm will introduce two more products, catering to a wider audience