Amazon announces case study challenge

As part of its vision to encourage innovation and identify the business leaders of tomorrow, Amazon Development Centre recently announced the Amazon Customer Excellence (ACE) Challenge, an inter-collegiate case study competition open to teams from top business schools in Asia.

ACE challenges B-school students to innovate, strategize and recommend solutions to a diverse set of complex work challenges.

Currently in its eighth year, the ACE Challenge has become one of the top B-school competitions in India.

Registrations for ACE 2018 opened on 6 July.

Last year over 6000 teams registered from 26+ B-schools across Asia. Of these, the best 10 teams were shortlisted for the final Innovation Challenge last year.

In Ace 2017, teams from XLRI, Jamshedpur and ISB were named winners at the end of the Finale being awarded the winning title of ACE 2017, preplacement interviews, cash prizes, Kindles and other goodies along with bragging rights.

Commenting on the ACE competition Priti R, Director Intl Talent Acquisition, Amazon said, “In our eighth edition of ACE Challenge, we envisage it to be one of the biggest seasons till date for Amazon on B-schools. We aim to attract the brightest minds by challenging B-school students to innovate, strategize and sample a diverse set of complex challenges that are core to innovative technology and e-commerce players including Amazon. ACE is also driven by strong digital and traditional media partnerships with students across campuses through engaging initiatives such as quizzes, contests, tweet chats etc.”