Oneplus Surpasses Samsung & Apple To Lead the Growing Indian Premium Segment During Q2 2018.
As per Counterpoint Research’s latest analysis on the important Indian smartphone market, the premium smartphone segment (>INR 30,000) grew 19% annually and 10% sequentially during Q2 2018 as more consumers upgrade to 2018 flagship launches by different android OEMS in India.
Oneplus surpassed Samsung to lead the premium smartphone segment for the first time ever for full quarter. This was due to strong sales of its flagship Oneplus 6 which was launched during the quarter. India remains an important market for Oneplus, contributing to almost a third of its global revenue. Furthermore, with every flagship Oneplus userbase has been growing in India and this has now started translating into record sales for every new flagship it launches. The brand is also capitalizing on strong word of mouth and leveraging social media effectively to reach out to its target userbase.
“The steady focus on high-end flagship smartphones and unprecedented community connect helped Oneplus earn user trust and spread brand awareness through word of mouth. Oneplus became a strong No. 1 brand in premium segment with 40% share within just 14 quarters of entering India as well that also catapulted it into the coveted group of the 5 biggest smartphone brands with over 4% revenue share for the first time ever,” - Neil Shah, Partner & Research Director, IOT, Mobile & Ecosystems, Counterpoint Research.
Market Summary:
• Oneplus led the premium smartphone segment for the first time ever in India, capturing 40% of the market driven by record shipments of its Oneplus 6 as compared to its previous flagships.
• Oneplus was also the fastest growing brand in the premium segment (+446%) while shipments for Apple and Samsung declined YOY.
• In terms of best selling models, Oneplus 6 was the best-selling model in premium segment followed by S9 Plus and Oneplus 5T.
India Premium Smartphone Segment Market Share (Above INR 30,000)
Read full report @ https://www.counterpointresearch.com/oneplus-surpasses-samsung-apple-lead-growing-indian-premium-segment-q2-2018/