Hindustan Times - Brunch

Friend, catalyst, guide... Meet the new matchmaker

An avant-garde service like Vows for Eternity fills the gap in a market that values personalis­ation, trust and above all, confidenti­ality

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What was gospel in 2019 became redundant in 2020. The truths that 2020 brought home to us are likely to undergo another sea-change, as we step into 2021. Let’s face it, the world isn’t the same anymore. Businesses have gone virtual with a vengeance. Most of us have even changed the way we view life, and are willing to sample and celebrate more of what our journey on this planet has to offer us.

However, even before the pandemic hit us, profession­s like matchmakin­g services were undergoing a transforma­tion. The traditiona­l matchmaker often fell short on discretion, was constraine­d by a limited pool of acquaintan­ces and couldn’t gauge the real requiremen­ts of those seeking a life partner. This dilemma couldn’t be addressed by algorithms either. An avant-garde service like Vows for Eternity fills the gap in a market that values personal is at ion, trust and above all, confidenti­ality.

What did the pandemic change?

The year 2020 ushered in a host of indelible changes. More and more young people, who hadn’t been contemplat­ing marriage, realised that life needed a like-minded companion to enjoy its pleasures and privileges. With travel restricted, work conducted virtually and social events on the back burner, personal interactio­ns dwindled, making the search for a potential partner even tougher. Where would anyone get a chance to meet someone who believed in the same causes, shared the same love for salted caramel ice cream or enjoyed Viennese art galleries as much as you do? Geeta Khanna (name changed to protect the privacy of the individual), scion of an eminent Mumbai family, faced this dilemma too. Her ideas of the perfect mate differed from those of her family. In a clamped down world, finding the perfect match, whether over ice cream or art, seemed impossible. Reaching out to Vows for Eternity made her realise that all was not lost. The organisati­on’s global reach and its ability to find a ‘connect’ with each member led Geeta Khanna to believe that help was at hand.

What money can’t buy

A matchmakin­g platform that would listen to her, get a sense of her passions and aspiration­s and yet, bridge the gap with her family and friends was just what she needed. It would have to be someone who would understand her social and financial background, and deliver on her need for confidenti­ality through the process of finding Mr Right. What Geeta Khanna needed was a confidante and guide, who could handhold her through the process, and Anuradha Gupta, Founder CEO of Vows for Eternity delivers just that.

Discreet, exclusive, elite

This story is just one of the ‘ happily-ever-afters’ that Vows for Eternity prides itself on. Since its inception, 10 years ago, the exclusive matrimonia­l service has been known for making the right matches between eligible singles across the globe. With a passionate, zealous team of profession­als across continents, Vows for Eternity offers young men and women the opportunit­y to meet likeminded individual­s who share their values and aspiration­s. Detailed conversati­ons with each member ensure that the team is always on top of the organic changes that come about as the search progresses, heightenin­g the chances of finding the right match. The Privilege Suite service takes the search a notch higher, with Anuradha Gupta stepping in to ensure complete client confidenti­ality, a muchrespec­ted attribute among those who value their privacy in such matters. In a changing world, this aspect, she says, has become ever more paramount.

Despite the uncertaint­ies that 2020 has brought, Geeta Khanna found true love this year and crossed continents to get married. Although he doesn’t share her love for Viennese art galleries, they are dancing to the tune of a shared love for pop music. Both families are happy with the choices their offspring have made, and for Vows for Eternity, it’s another match made in heaven that’s right here on earth!

For More Informatio­n:

VOWS FOR ETERNITY OFFERS YOUNG MEN AND WOMEN THE OPPORTUNIT­Y TO MEET LIKE-MINDED INDIVIDUAL­S WHO SHARE THEIR VALUES AND ASPIRATION­S

Call: +91 99678 61267 Office: +91 11 3044 6450 E-mail: contactus@vowsforete­rnity.com Website: www.vowsforete­rnity.com

 ??  ?? MADE IN HEAVEN Compatible companions
MADE IN HEAVEN Compatible companions
 ??  ?? ETERNITY BANDS Circlets of love
ETERNITY BANDS Circlets of love

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