Hindustan Times - Brunch

Which star handles social media best?

The actor who believes that social media following shouldn’t affect the films they do, who says one shouldn’t idolise celebs, or the one who believes the mystery of stars is a thing of the past

- By Karishma Kuenzang

Sanjana Sanghi

Fame 10 years ago vs today: “When I was a teenager, a decade ago, fame seemed flamboyant, larger than life and unachievab­le. Today, it is intimate and a two-way street,” she says.

How to sustain? “By using one’s influence to drive change. Inauthenti­city has no place, sooner or later it’ll show,” says Sanjana.

A mistake famous people make: “Taking fame for granted. It needs to be nurtured with hard work and gratitude,” she says.

Social media is…: “Where I can express myself. To know that my loyal social media family accepts me feels liberating. But an actor’s following shouldn’t affect the films they do,” she says.

Handling handles: “I prefer to meet fans in person though I do stay connected via social media too,” says Sanjana.

Maanvi Gagroo

Fame 10 years ago vs today: “It has become more democratic. Anybody with a camera and Internet has become famous. But it’s also fickle. Reinventio­n of content and its relevance are key to determinin­g its shelf life,” says Maanvi.

How to sustain? “We have to stop idolising actors and newage celebs. They are only doing their job,” she explains.

A mistake famous people make: “Selfimport­ance. It plagues the human race and if you throw fame in, it can be a pretty heady concoction,” she shares.

Social media is…: “The most important thing for brand collaborat­ions,” Manvi says.

Handling handles: “I often reply to fans, exchange notes on books or music or politics,” says the actor.

Aahana S Kumra

Fame 10 years ago vs today: “When I was entering the film industry, there was some excitement in the mystery that surrounded stars and their lifestyles. Now everything is so out there,” says Aahana.

How to sustain? “By staying relevant,” she says.

A mistake famous people make: “Becoming arrogant and egoistic, which can lead to destructio­n,” she says.

Social media is..: “The most important part of your profile. If you don’t pay attention to it, you may lose out on work. I’ve done shows where young actors have been cast basis their followers,” she says.

Handling handles: “I interact with my fans. You should know what kind of people are following you and it’s because of these people you are what and who you are,” Aahana believes.

 ??  ?? Aahana S Kumra likes to interact with her followers
Aahana S Kumra likes to interact with her followers
 ??  ?? Maanvi Gagroo exchanges notes on music with her fans
Maanvi Gagroo exchanges notes on music with her fans
 ??  ?? Sanjana Sanghi prefers tomeether fans in person
Sanjana Sanghi prefers tomeether fans in person

Newspapers in English

Newspapers from India