A VIDEO GOES VIRAL WHEN ...
It is short and to the point, it respects the audience’s time.
It offers content that is unique and compelling, saying something new and saying it in a fun way.
It reflects a personal experience that lets you view the subject in a way that is authentic and / or raw.
It tickles the funny bone with intelligent humour or strikes a chord in a way that makes the subject instantly relatable.
It’s unusual. Some of it (read: Dhinchak Pooja) is the video equivalent of a pile-up on the highway. You can’t look away, but that’s only because what you’re seeing is so horrid.