ICC in global sports event twitter first
DUBAI: ICC on Saturday announced the Women’s World Cup will be the first global sports event to launch special Twitter emojis for captains as part of an unprecedented level of digital coverage for the women’s game. The ICC Women’s World Cup, which got underway in Derby on Saturday, will be the first global women’s event where captain’s emojis can be unlocked by hash-tagging the player’s name. There’s also a #WW17 trophy emoji and gif that has been launched as part of the ICC’s ongoing partnership with Twitter that has been instrumental in bringing cricket fans closer to players. The ICC will also host live social Q&As with commentators, players and other special guests throughout the tournament and continue the highly successful #AskCaptain initiative, providing thousands of fans with a direct line to interact with the winning captains.