No baaja, baraat over big brands

Young people today don’t want to make a statement with their shopping preferences, so if they’re spending money on big brands they’re doing it because they want quality, not to show off

Don’t feel the need to show off by buying expensive brands ‘I don’t like to show people that I am different by using expensive brands’ 18-21 years old 22-25 years old The Hindustan Times-mars Monitoring and Research Systems India Youth Survey 2017 was carried out in 16 state capitals and major towns in India, including Delhi, Lucknow, Jaipur, and Chandigarh in the north; Kolkata, Patna, Bhubaneswar and Ranchi in the east; Mumbai, Ahmedabad, Pune and Indore in the West, and Chennai, Bengaluru, Hyderabad and Kochi in the south.

Target respondents were both male and female aged between 18 to 25. The total sample size was 5,700 and respondents were undergraduate/postgraduate students or employed. They were regular users of mobile phones and the internet and were active on social networking sites.

‘Expensive brands do not represent my aspirations in life’

18-21 years old

‘More expensive brands are of much better quality’

18-21 years old buy expensive brands

22-25 years old say expensive brands mean better quality

22-25 years old Buy products online Buy products from retail outlets Buy products from retail outlets and online Made an impulse buy because the salesperson pitched a product?

Yes

No For more data, interactive graphics, videos and opinion polls, log on to: www.hindustantimes.com/ youthsurvey/