Hindustan Times (Chandigarh)

Google to reveal who is behind US political ads

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SAN FRANCISCO: Google has said that people looking to place US election ads on its platform will need to show identifica­tion, and make clear who is paying. Policy changes being rolled out come as online ad ‘duopoly’ Google and Facebook strive to avoid being used to spread misleading or divisive ads aimed at voters. “Our work on elections goes far beyond improving policies for advertisin­g,” Google senior vice president Kent Walker said in a blog post. “We’re investing heavily in keeping our own platforms secure and working...to help ensure the security of the online platforms that they depend on. “

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