Hindustan Times (Chandigarh)

India Inc bats for open offices

More corporate spaces are being developed as open offices because their superior design and structure promote innovation and convey an attractive youthful ethos while allowing easy and smooth employee interactio­n

- Sukhdeep Aurora

Open offices are a new-age commercial spaces trend which is catching up across the globe, including in India. Improving wireless technology to suit changing business requiremen­ts is truly an enabler for this transforma­tion.

Millennial­s and globe-trotters today account for a large and ever-increasing share of the Indian working population - they operate on a very collaborat­ive wavelength and are, by and large, not at home in the traditiona­l cubicles model that so far defined most Indian office spaces.

To cater to the evolving mindset of a Gen Next workforce - and to achieve better productivi­ty and employee retention - an increasing number of progressiv­e firms are now transformi­ng their offices into trendy, happening, open spaces that promote innovation and collaborat­ion.

ADVANTAGES OF THE OPEN OFFICE CULTURE

· Employees can interact and collaborat­e easily, which not only improves productivi­ty but also fosters a stronger sense of camaraderi­e

· Colleagues can discuss and seek advice without scheduling formal meetings

· Collaborat­ive offices are vibrant spaces that emit positive energy and therefore uplift the innovation quotient

· Making the spaces where employees spend a significan­t portion of their day more vibrant and energetic makes them look forward to hitting the office

· Open offices reduce the cost of constructi­on as walls, cubicles, etc. are no longer needed

· Improved flow of air and light reduce operating costs in the long run.

· Open offices make for better utilizatio­n of spaces so that they can accommodat­e more employees.

The Indian open office trend was spearheade­d by IT/ITES firms.

This is not only because many of the above advantages are central concepts to their success, but also because they are populated by young people who are fully-aligned with this concept. By now, many other corporate businesses have followed suit and open offices have become the latest rage in commercial spaces across India Inc.

Apart from the above-mentioned advantages they offer, there are also various critical rationales at play when Indian corporates adopt the open office plan.

With rising property costs, many firms have been consolidat­ing offices to achieve better economies of scale.

More corporate spaces are being developed as open offices because their superior design and structure promote innovation and convey an attractive youthful ethos.

STRIVING TOWARDS GLOBAL STANDARDS

Global IT giants like Google and Facebook have taken the concept of open offices to an entirely new level. The transition is a lot more gradual in India - here, New Age office concepts must tactfully coexist with more traditiona­l ones before they eventually can replace them. Also, there is no doubt that the open office format is not suitable for each and every conceivabl­e business. However, the need for change is very apparent, and corporate India is waking up to it.

In the constant quest to attract and retain qualified and highly collaborat­ive millennial­s and younger profession­als, many companies are now revamping their brand strategies to depict a more youthful and inclusive image.

These efforts include repurposin­g existing office spaces to display alignment with progressiv­e office environmen­t concepts. We are witnessing this trend in a variety of business fields which have collaborat­ion and youthful, tech-savvy talent as their cornerston­es for success.

More and more businesses are embracing the benefits of open offices, and this concept has become a key success tool for fostering a young and enthusiast­ic workforce brimming with energy and enthusiasm to create something path-breaking. Innovative open offices help to attract and retain such talent.

OPEN OFFICES - INVESTMENT­S, NOT ADDED COSTS

The new type of open offices may seem to be capital intensive due to the vibrantly designed interiors, cutting-edge facilities, break-out areas and other innovative workplace design factors. However, in the long run open offices are more cost-effective not only in terms of reduced cost of operations but also by ways of improved employee retention. Also, the reduced use of walls, cubicles, meeting rooms, etc. can actually compensate for the fitout costs while simultaneo­usly rendering the office vibrant and ‘happening’.

While the overall demand for modern offices is robust in the larger cities, many successful companies are also looking to expand into the smaller cities. Land and developmen­t costs are lower in the tier II/III cities, and developing built-to-suit open office spaces in such cities makes a lot of financial sense.

THE PERFECT BRAND ENTRENCHME­NT MEDIUM

Land and developmen­t costs will always play a role in decisions of what kinds of offices to deploy or occupy. However, another factor is the brand standing of large company chains. Large corporates want to be known for an excellent working environmen­t regardless of where they open up or expand into, and consider a certain consistenc­y across the board important. This is why standardiz­ed open office plans are usually not city-specific but brand-specific choices, even including the company’s brand colours in the overall office design.

The psychology of brand colours is well-known – they play an important part of creating a strong and lasting brand impact, and the potential-laden canvas that an open office format affords cannot be ignored. Open offices are therefore not only investment­s into workplace comforts, convenienc­es and productivi­ty, but also into the brand itself.

Why didn’t NDMC extend Indian Hotels Co. Ltd’s lease?

The Taj Mansingh was opened in 1978 after Tata group firm Indian Hotels entered a 33-year contract lease with NDMC. After the contract expired in 2011, Indian Hotels operating licence was extended nine times. Finally, in an effort to raise more revenue, NDMC decided to find a new operator through an auction, giving Indian Hotels the right of first refusal. This was challenged by Indian Hotels in the Delhi high court and then the Supreme Court. The apex court gave a go-ahead for the auction, turning down Indian Hotels’s plea to extend its lease term.

What is the current status of the Taj Mansingh auction?

The auction dates for the hotel, also known as the Taj Mansingh, have been revised twice in the last six months.

Initially scheduled for 30 January, the auction was postponed after several hoteliers objected to the stringent bidding norms. While 3-4 players were initially believed to be interested in the auction, which was finally held

Why is Indian Hotels challengin­g the Taj Mansingh auction?

Many hospitalit­y groups have their eye on the luxury hotel, located in a prime area. Losing it would be both a financial and strategic blow to the Tata group.

If the hotel is such a catch, why isn’t anyone bidding for it?

Given NDMC’S auction terms, three Indian firms could be in the fray—indian Hotels, ITC Ltd and Oberoi Group’s EIH Ltd. The terms were recently revised to let a bidder hold up to 20% in a competing firm which is also taking part in the auction. ITC holds 14.98% in EIH, meaning both can now participat­e. However, it appears the stringent terms have not found favour with the bidders, leaving only Indian Hotels in the fray for now.

Who are the winners and losers in this long saga?

The winner may be open to interpreta­tion, but the loser is certainly NDMC. A successful auction could generate an upfront amount of Rs 300-400 crore and an annual lease amount of Rs 30-40 crore, according to estimates. NDMC’S annual budget is about Rs 3,600 crore.

The push to auction began because it hoped to monetize the asset on better terms. As things stand, that’s not happening.

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