Hindustan Times (Chandigarh)

The right mix for design learning

NEW AGE Design teaching in the era of fast-changing technology must have a blend of a variety of learning elements

- Dr Sanjay Gupta

The design industry is evolving and just like every other walk of life, is getting peppered by technology driven innovation, revolution­ary digital practices and growingvis­ualimagery.offering a unique amalgamati­on of creativity and technology, design has become an integral part of the human life in the digital age, thus fueling innovation and redefining trends.

Leading fashion and design schools across the world are grooming tech-enabled profession­als, who have a flair to handle aesthetics with precision. These changes reaffirm that fact that in today’s hyper-connected digital world, design education needs to incorporat­e an ideal mix of applied arts, visual representa­tion and contempora­ry digital practices to make a truly experienti­al learning while finding alternativ­e solutions to complex world issues.

THE VISUAL EDGE

As pointed out in an industry research, without any external aid, the cerebral and reasoning capabiliti­es of a human mind gets restricted. In order to attain knowledge and a better perception on situations, the human mind requires external representa­tions that would stimulate its cognitive and augmentati­ve capabiliti­es.

Visualizat­ion and writing tools help in reducing the mental pressure on brain thus allowing it to take on more complicate­d tasks and performing them with much ease. The complex relationsh­ip between cognitive ability and external aids prompting better visual imagery has evolved vastly over the past few decades. Today, designers across industries are constantly on the lookout for the answer of this pertinent question, ‘what else’. And in seeking this answer, they often end up making some assumption­s and some prediction­s, which can go wrong and end up impacting business. With the design market, predicted to grow at a frenetic pace, growing to 160% its current size by 2020, these mistakes could prove costly. Visual edge is therefore very important.

“Through externaliz­ation of one’s thought, otherwise implicit meanings can be explicated, and informatio­n represente­d in a more abstract form (Olson, 1994). Through visualizat­ion, advantages of the powerful human visual system can be used to facilitate problem solving.”

THE TECH ADVANTAGE

An algorithm-based understand­ing of consumer habits comes handy to save business from dilemmas, specially for fashion and design industries. This technology enablement does not mean laying-off of the human mind—rather, it is the best tool to think new and do new.

Not everybody can leverage their creative and logical aptitudes optimally.

Artificial intelligen­ce-enabled design bridges that gap and equips the human mind to think beyond boundaries. The example of Amazon Lab126 project that used machine learning by using images to learn a specific style, and replicate it further in other designs, is a perfect precedent for the design and fashion industry.

THE PERFECT BLEND

So, is technology going to replace the designer we knew? Not really! The results from AI enabled prediction­s are not uniformly spectacula­r—many of the designs were found not wearable—warranting the need for more R&D in automated design-prediction. For now, human interventi­on continues to remain supremely essential.

In future, a hybrid approach with designers becoming more tech-enabled will prove to be a great bet.

With design no longer being an optional subset of marketing, and becoming an integral part of business strategy, it is important to create the right balance between the various elements of the rapidly changing design industry i.e. applied, visual and digital. Many leading global brands are already leveraging a potent combinatio­n of visual and contempora­ry digital practices as part of their marketing strategies to establish a connect with their customers based on real-time project-based learnings.

This is illustrate­d by a recent tie-up between designer Tommy Hilfiger, IBM and New Yorkbased Fashion Institute of Technology to analyse real-time fashion industry trends, customer sentiment around Tommy Hilfiger products, runway images, and resurfacin­g themes to identify trending patterns, silhouette­s, colours, and styles. The knowledge is relayed back to the designers, who make informed decisions about the next set of designs based on such insights. New age institutio­ns would prove to be an enabler in creating the right strategy and nurturing competent profession­als that add value to the design industry in India.

PROJECT BASED LEARNING

With social media becoming increasing­ly central in every facet of life, design education too will get stamped and swamped by this trend. Merging and regrouping of discipline­s will design education leapfrog into the future. With students and profession­als getting a chance to showcase their works on the social media channels, getting exposed to real life challenges and finding apt solutions will become the norm in design education.

As highlighte­d by an Intel research, “Project-based learning has gained a greater foothold in the classroom. Students get to learn better as they find a chance to dig into complex, challengin­g, and sometimes even messy problems that closely resemble real life.”

So, moving beyond rote learning, project-based learning offers an insight into the real world, challengin­g the cognitive abilities to create solutions that redefine the present and share an insight into the future.

To navigate through this age of intense globalizat­ion and digital transforma­tion, it is important to view Design Education - not just as another study discipline, but a powerful means to infuse innovation and unlock true potential across industries. Once put into action fittingly, India’s renewable energy rush could be much more constructi­ve than just lowering global warming levels in the country.

The coming five years will see a sudden upsurge in green jobs across the country.

Water scarcity, pollution, global warming are some of the hazards of technology and excesses of mankind that are staring at us and can no longer be ignored.

These are causing some serious health problems and the remedies are sought with immediate effect.

Boardroom discussion­s can no longer produce results and now is the time every individual should join the crusade against these demons.

Fortunatel­y for us, India is nature’s favoured region with abundance of energy produced by sun, wind, water and biomass. New and renewable energy is the only solution to fight with the hazardous effects of technology.

CAREER OPPORTUNIT­IES

The introducti­on of renewable energy will lead to job creation in India. To meet the target set by Government of India for RE, there is a huge demand for equipment manufactur­ing in renewable energy sector which leads to a requiremen­t of large number of skilled manpower.

Manpower requiremen­t is not limited to only manufactur­ing sector but it is needed in every area including installati­on, system designing, operations & maintenanc­e, financing and marketing.

National Institute of Solar Energy was founded by the government of India for research & developmen­t and to produce skilled manpower in RE to help achieve the target set by Government. NISE, along with Green Jobs sector skills council is taking some wonderful initiative­s to create awareness and enter into the arena of research and developmen­t in Renewable Energy. the principles of energy management, requiremen­t of energy management, techniques of its implementa­tion and net gain from energy management & auditing. Energy auditing can provide a very lucrative career to students who have an interest in this disruptive technology.

Government and private educationa­l institutes should take the lead in incorporat­ing renewable energy programmes in their curriculum. Students must be exposed to the concept of energy efficient technology and to access convention­ally used technology based on its energy efficiency.

CREATING AWARENESS

The induction and acceptance of renewable energy requires social and economic transforma­tion in the country.

To begin with, generating awareness regarding the new technology, its utility and the financial implicatio­ns require complete understand­ing of technology by the masses. Although an inexpensiv­e energy source, such as this, is a boon for everyone, people are still sceptical about its convenienc­e and uses.

Educationa­l institutio­ns can play a vital role in educating the masses directly by introducin­g courses in the area of renewable energy within the curriculum and also by conducting skill based training, road shows, workshops, conference, exhibition­s etc. During curriculum designing, amart grids, micro grids, solar PV/T hybrid systems, biofuels, advanced energy systems and Storage are some of the topics that need to be addressed for all practical purposes.

Some advanced topics like smart grids, micro grids, solar PV/T hybrid systems, biofuels, advanced energy systems, large scale grid integratio­n and storage can also be introduced in the Master’s curriculum.

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