Hindustan Times (Chandigarh)

Test-ing times, but remedies are at hand

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three recent Tests against South Africa, and the seriousnes­s of the problem is evident.

The best Test team in the world is in action. It also happens to be the home team. But Indian fans have remained unimpresse­d. This is more a tragedy than conundrum and demands the urgent attention and assistance of administra­tors and players.

People of my vintage will recall the days when 50,000 people would attend a single day’s play in some parts of the country. In the 1950s, 60s, 70s and 80s, Test matches in India would be jampacked, even when second-string teams came touring here. was to ensure that the popularity of the longest format would remain intact, if not grow. But if the decline has not been arrested, then something’s remiss.

This is not to suggest that India is the only country where Test cricket is struggling to find fans to fill stadia. The problem’s worldwide. If anything, it’s worse in most countries barring England and Australia.

India’s role in stemming the decline becomes paramount because it has the largest number of cricket followers — and the dosh — to do this. What’s been lacking so far is the imaginatio­n and conviction to be in the vanguard in this effort.

The administra­tion has been happy to find succour in data that suggests the following for Test cricket in India has grown. This may well be true in terms of media consumptio­n of the sport. But if it does not find expression in spectators­hip, then sport is soulless.

So what can be done?

In the Indian context the problem has to be tackled on two fronts. Firstly, by positionin­g Test cricket differentl­y and emphatical­ly as something to be savoured. The Ashes is a great example of how a sporting legacy can be establishe­d, sustained and monetised over unending period of time.

Equally importantl­y, the spectator experience has to be made fantastica­lly worthwhile. Nobody will spend good money, and suffer for five days with poor facilities (for food, toilet, parking etc.) on a repeat basis when there are so many options for entertainm­ent available.

There can be other considerat­ions too to popularise Test cricket. Sachin Tendulkar, for instance had mooted free admission for school kids in the last session, which is a splendid idea to initiate the young into the fiveday format. Unless they acquire the ‘taste’ early enough, how will they build loyalty?

At the global level, the World Test Championsh­ip is a step in the right direction as is day-night cricket. India has ridiculous­ly spurned the latter so far, which will hopefully change now that new BCCI president Sourav Ganguly has spoken in its favour.

The biggest influencer­s in my opinion, however, are still the players.

Particular­ly relevant today when so many are giving up on the five-day format for easier opportunit­ies and lucre in T20 leagues and such.

This is where Kohli becomes so important in the current game.

Even as he rides the T20 wave with great success, he’s been pitching even more strongly for Test cricket, leaving no one in doubt which format he finds the most challengin­g and rewarding.

It is moot if the world’s biggest player making his preference known so emphatical­ly can help salvage Test cricket. But at least it creates a favourable sentiment which provides some kind of hope.

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