DEMAND AND SUPPLY

Experts, though, contend that the idea behind such shows shouldn’t be to only “titillate or excite.” “In foreign shows, there’s a lot of nudity and skin show but it’s all a part of the narrative, and that’s how it should be,” says trade analyst Taran Adarsh. “In India, the genre is new, mainly because OTT is getting bigger now.

Plus, the streaming space gives the freedom to push such content due to no censorship.”

Probably that’s why, by now, a number of shows — high on erotica — such as Gandii Baat, Panchali, Khul Ja Sim Sim, Kavita Bhabhi and Charmsukh among others have streamed on various OTT platforms. “Why are we becoming so painfully shy? After all, we are a land of Kamasutra. If there’s a need for erotica in the storyline, why not? Also, such shows are doing well because audiences are starved of such content from other platforms,” says ad guru Prahlad Kakkar.