LOCKDOWN EFFECT

In India, such shows — almost always — come with their set of controversies/talking points. Bhasker-starrer Rasbhari, for example, was also under fire. “Nobody bats an eyelid to adult sex comedies (with men) but when you have a show about a woman, who is celebrating her sexuality, then everyone talks about Indian values, culture and the future of children,” the actor said recently.

Experts feel the viewership for adult shows is most likely to have gone up during the lockdown. “With OTT having been the preferred platform for entertainment now, such shows may have seen a spike in viewership. But to keep people hooked these shows can’t just be about erotica,” says Adarsh.