Global companies gain from India’s anti-china stance

NEW DELHI: Growing anti-china sentiments in India and the government ban on Chinese apps seems to have helped global companies more than those from India.

According to app analytics firm Sensor Tower, only one of the top three apps that gained from the ban on Tiktok was Indian—roposo. The other two were New York-based Dubsmash and short-video app Zili, which is owned by Chinese smartphone maker Xiaomi.

A survey by influencer marketing firm, Influencer.in, found most of the country’s influencers have been “leaning towards” Facebook-owned Instagram to distribute content adding that while other platforms are being explored, current data suggest Instagram has “emerged a clear winner”. Google-owned Youtube recently announced there are now 2,500 creators on its platform who have over one million followers. It did not attribute the increase to the ban. Indian platforms like Chingari, Mitron, etc., which gained from the ban, are too early in their life cycle for influencers to really benefit.