‘Ev­ery­body is self-em­pow­ered to­day’

Hindustan Times (Chandigarh) - - Comment - Nikita Deb

Even though the in­sider vs out­sider de­bate is heat­ing up with each pass­ing day, singer Nikhita Gandhi — who be­gan her ca­reer in 2013 with a Tamil film — feels that with the ad­vent of so­cial me­dia and stream­ing plat­forms, it’s not re­ally tough for a new­comer to make a mark in the in­dus­try.

“It’s not im­pos­si­ble to estab­lish your­self nowa­days, es­pe­cially be­cause things are a lot more trans­par­ent in terms of putting your­self out there. You can just make your own Youtube ac­count, and there’s no pro­to­col to be fol­lowed. Even re­leas­ing mu­sic through dis­trib­u­tors is just on­line. No­body is meet­ing in per­son or bro­ker­ing you into the in­dus­try, and I feel that’s what makes it amaz­ing. Ev­ery­body is self-em­pow­ered to­day,” says the singer who has de­liv­ered hits such as Raabta ti­tle track (Raabta; 2017), Aao Kabhi Haveli Pe (Stree; 2018), Qafi­rana (Kedar­nath; 2018) and Poster Lagwa Do (Luka Chuppi; 2019).

A rank out­sider her­self, Gandhi be­lieves that the sys­tem is far fairer than it was be­fore the in­tro­duc­tion of stream­ing plat­forms. “If you are re­ally up for it, all you have to do is put your mu­sic out there and en­gage with the au­di­ence di­rectly on what­ever plat­form you choose, for in­stance In­sta­gram, and I think that does level the play­ing field a lot,” she adds.

Given the pan­demic, the film shoots and pro­duc­tion came to a halt in March, and Gandhi feels that, in a way, gave a chance to in­de­pen­dent mu­sic to shine due to the lack of fresh Bol­ly­wood songs. She says, “Peo­ple are more in a ma­j­boori kind of a sit­u­a­tion since they now have to mostly lis­ten to non-film mu­sic, but I am also glad it has hap­pened. In­die mu­sic cre­ates a far more in­ti­mate re­la­tion­ship be­tween the mu­si­cian and lis­ten­ers.”

Nikhita Gandhi

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