TV’S TENT-POLES

For starters, TV world will see new seasons of top non-fiction shows such as Bigg Boss, Indian Idol and Kaun Banega Crorepati, most likely around September-october. Industry insiders feel the launch of “tent-pole properties during the festive season” will drive ad revenues in a big way. And for brands/advertisers, festive season can be the best period to attract eyeballs after lying low for close to six months.

Interestingly, as per an estimate, around 40-45% of a