ECONOMICALLY VIABLE

“For audiences, it can be a totally new, unique experience. But the most critical part is that it has to be planned and executed in a manner wherein it’s financially feasible – in terms of earmarking properties, ticket prices and number of shows etc. – in every way possible,” says exhibitordistributor Akshaye Rathi, adding: “However, in India, where we are under-screened, drive-in theatres could also be a great, novel way to add screens. Especially, in tier-2 and tier-3 towns, where the land prices are reasonable/affordable, it can provide people new ways of entertainment.”

At the same time, industry insiders feel “very limited number of shows” [only postsunset], higher ticket prices [including car parking fees] as compared to regular theatres and India’s extreme weather pattern could be a few reasons why drive-in cinemas may be a