Lot riding on American dream
CASH IN Indian Board pins hopes on expats as it taps into a market with huge potential
PORT OF SPAIN: Experiments with cricket have taken the game to quite a few non-traditional venues --- UAE, Singapore, Nairobi, Toronto and Malaysia, to name a few. But none of those matched the level of planning that has gone into the two-match T20 series between India and West Indies to be played in Florida on August 27 and 28.
The BCCI came up with the idea of having the series only after India landed in St Kitts for the just-ended Test tour but unlike previous hastily-arranged tournaments, this one has a lot riding on it, for the BCCI in particular.
If the two games at Fort Lauderdale prove to be a huge success, it could prompt the board to stage more tournaments in this untapped outpost.
READY MARKET
The approach hasn’t changed over the decades — tap the interest of expatriates and sell cricket as a sustainable package of entertainment. Sharjah led the way three decades back but then the cricket boards were not investing.
“The US has always been a sports loving country. If we successfully introduce cricket as another option, especially to the Indians, it could open many avenues,” said a BCCI official involved with the organisation of the matches who requested anonymity as he is not authorised to speak to the media.
Even before the action moves from the West Indies to the US, BCCI already seems to be raking in the moolah.
“Both matches have been sold out. The ground has a capacity of around 16,000 which means around 30,000 tickets have been sold out in just under seven days,” the official claimed.
The number of tickets may not be eye-popping, but the price sure is. Tickets for a basic ground seat costs $75 (approx `5,025) and it goes up to $250 (approx `16,760) for a VIP stand seat, which includes meals and drinks. Combined tickets for both matches range from $150 (approx `10,050) to $450 (approx `30,170).