Hindustan Times (Delhi)

Arunachal takes on idols made in China

- Smriti Kak Ramachandr­an smriti.kak@hindustant­imes.com

NEW DELHI: There is competitio­n for Chinese made Lakshmi-ganesh idols this Diwali. Idols made in Arunachal Pradesh by a group of students campaignin­g for ‘Swadeshi’ (locally made) are being presented as an alternativ­e to the Chinese-made models.

The idols, being sold with the tagline, ‘Arunachal Laxmi Ghar Lao- Jyada Dhan Milega’ (Bring Home Arunachal Laxmi-get Wealthier) have also found political endorsemen­t.

Chief minister Pema Khandu and union minister of state for home affairs Kiren Rijiju who also hails from the state are promoting the product that will be unveiled by the minister of state in the Prime Minister’s Office Jitender Singh on Tuesday.

A member of ‘Arunachal Swadeshi’ group which is spearheadi­ng the campaign, told HT that the initiative is an attempt to promote locally manufactur­ed goods and to dissuade people from buying Chinese idols.

“The idea was to bring Arunachal Pradesh into focus. It’s an attempt to mainline the state and its people with the rest of the country, because a lot of people don’t know about our culture,” Akash Likha, president of the group said.

Offshoots of the Rashtriya Swayamseva­k Sangh (RSS) such as the Swadeshi Jagran Manch have also been campaignin­g for a ban on Chinese products.

The significan­ce of pushing Arunachal Pradesh to counter the Chinese goods however, seems to signal a political message. The neighbour has been referring to Arunachal Pradesh as a disputed part of the Sino-indian border and has not accepted it as part of India. Next in line are Christmas decoration­s, followed by crafts from the state for the New Year, Likha said.

 ?? HT PHOTO ?? The packaging of the idols made by the Arunachal Swadeshi group.
HT PHOTO The packaging of the idols made by the Arunachal Swadeshi group.

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