Tale of two opposite organisational models

much-acclaimed book, How the BJP Wins (2017), goes so far as to call today’s BJP “India’s greatest electoral machine”. Many aspects of this machine, in fact, are getting clearer by the day. For one, it is highly centralised with a defined chain of command, a capacity for fast decision-making and clear accountability. The party is even becoming a zero-tolerance zone for competing factions. And Shah’s disciplinary interventions can extend all the way to the booth level.

“He not only lays out the strategy, but also monitors almost every aspect of its implementation,” said the Shah aide, who wished not to be named. “All of us align our work to his directions. The candidates, the campaigners, the spokespersons, the social media team, the grassroots workers, all of us.”

Most importantly, this highly centralised military-corporate machine has space for only one message— Prime Minister Narendra Modi. Increasingly as well, the BJP candidate is fast becoming a mere signboard, who is only expected to carry the Modi message. Funding for the elections has overwhelmingly become top down in the BJP and, therefore, personal resources of the local candidate now counts for little.

In contrast, the Congress remains tied to its past organisational traditions, even as it has added a smart phone and a laptop to its overall capacity. The Congress organisation is the classic “satrap model”.

Nodes of influence or local potentates are joined together to create a power grid that, in essence, turns into a large patronclient network. At the state level, one can even sometimes discern a franchise model in the satrap style, in which a powerful bloc runs the Congress for a while. This is a highly negotiated and leaky (for both money and power) arrangement, which is always open to various kinds of pulls and pressures. The leader of the Congress, in fact, can perhaps be seen as the great coordinator, whose chief role is to assemble, connect and animate political networks.

The Gujarat elections of 2017, however, have revealed new types of vulnerabilities and strengths in these two very different political organisations in India. The military-corporate machine, as it turns out, is not only expensive to run in terms of money and resources but that it is also far more fragile when its main message goes off script. That is to say, the BJP was found to be expending much more energy and resources to hold on to its centre.

If anything, the strains of running a one-message campaign showed badly in Gujarat. The 34 public rallies almost felt like over exposure and the PM’S hoarse, almost tired, voice in the final rounds revealed wear and tear rather than conveying a narrative about moving from strength to strength.

The Congress, on the other hand, with the flexibility that comes with the satrap model displayed far more resilience. Rahul Gandhi and his team, for one, revealed nimbleness and agility in absorbing and incorporating various contradictory forces. There is strategic brilliance in getting the Patels and the OBCS on board even when reservations can be a zero-sum game between them. Or getting the Dalits, Muslims and tribals to continue to ride the Congress bandwagon, even though these communities have a long set of grievances against the Patels. In other words, the satrap model was far more open to negotiations, listening to other voices and interests and more importantly able to stitch together and hold contradictory pulls and pressures that might rock the boat but not necessarily sink it.

It is the troika of Jignesh Mevani, Alpesh Thakor and Hardik Patel that has come to dictate the course of the elections this time in Gujarat. Even though theirs is an untidy coalition, it has served the Congress party well, from amplifying its message on social media to mobilising crowds for election rallies and organising volunteers for polling booths.

When the dust finally settles on the Gujarat elections these two starkly different political organisational models will come up for review. Will the BJP continue to bet on pursuing its military-corporate model for 2019? Will Amit Shah remain the fuel and force for working the levers and moving the wheels for the party? For the Congress, on the other hand, will it continue to see urgency and importance in trying to tap, co-opt and harness the different types of anger, disquiet and resentments that are cropping up across India?

This Monday’s Gujarat verdict will decisively tell us how politics will test the political organisation.

WHILE BJP OPERATES LIKE A CENTRALISED MILITARYCORPORATE MACHINE, CONG STILL RELIES ON THE CLASSIC ‘SATRAP MODEL’