Hindustan Times (Delhi)

Ten workplace trends to watch out for in 2018

- Sonal Nerurkar sonal.n@htlive.com

SOCIALLY CONSCIOUS Being human is the buzzword for Indian businesses as employees look for empathy, ethical practices and good oldfashion­ed personal interactio­ns

From the blowback that followed demonetiza­tion, to the introducti­on of the goods and services tax (GST), it has been a rough year or so for Indian business. In the workplace, fears of redundancy abound—according to research last year by human resources (HR) solutions firm PeopleStro­ng, a quarter of those expected to lose their jobs to automation by 2021 will be from India. As Manish Sabharwal, chairman of staffing company Teamlease Services, puts it, “The future is unknowable and unpredicta­ble.”

In times when everything is uncertain, we asked HR heads and industry experts what the year ahead looks like.

THE HUMAN TOUCH

A November Mckinsey Global Institute report, “Jobs Lost, Jobs Gained: Workforce Transition­s In A Time Of Automation”, predicts that around 800 million jobs could be lost worldwide to automation by 2030.

The prospect of competing with robots for jobs is intensifyi­ng the need for human interactio­n, which experts predict will be at the centre of hiring programmes in 2018.

Industry watchers believe automation will transform recruitmen­t, but not in 2018; this is going to be the year of foundation­s. While tech interventi­ons like psychometr­ic profiling and video interview platforms will continue to grow, “we firmly believe that companies will use them primarily as efficiency enhancers”, says Paul Dupuis, managing director and chief executive officer, Randstad India. A “personal touch” remains critical to the hiring process—randstad India’s Tech And Touch survey in November revealed that 88% employees want at least one round of interviews to be conducted by humans.

Companies introducin­g datadriven approaches to transform business performanc­e foresee that the most effective tool to motivate employees will remain what psychiatri­st Edward Hallowell calls “human moments”, or authentic face-to-face interactio­ns. “Hopefully, we’ll see more two-chair conversati­ons over cups of hot masala chai,” says Sabharwal.

HIRING BEYOND GENERATION­S

Generation­s X, Y and Z—alphabetic­ally, we’ve hit a dead end, so maybe it’s time for companies to discard workplace strategies targeted at specific employee eras. After all, there are only subtle difference­s between, say, a millennial employee who prioritize­s personal values over career ambition and a Gen Z-er, who has a more competitiv­e do-it-yourself mentality. “My sense is that the core of what human beings look for from their work has not changed—and will certainly not change in 2018: respect, continuous learning, broader impact, fair compensati­on, transparen­t and consistent performanc­e management, and smart colleagues,” says Sabharwal.

DO THE RIGHT THING

It’s the key to hiring top talent: 72% of the candidates surveyed for Employer Branding Trends 2016—a People Matters and Monster.com research study—said social causes are important while deciding a job offer. This is the year when creating a purposedri­ven culture will go beyond the mandatory corporate social responsibi­lity (CSR) agenda. “Purpose would be a strong driver for millennial­s and Gener- ation Z. They are driven by deeper motives like responsibi­lity to society, sustainabi­lity of the planet, etc.,” says Vikram Bector, president and chief human resources officer, Piramal Enterprise­s Ltd. “Going forward, the challenge companies will face will be in answering a key question: How are you making a difference to people’s lives beyond the profit motive?”

LEARNING TO LEAD VIA VIDEO CHAT

Indians have a considerab­le amount of experience managing remote workforces.

However, addressing the psychologi­cal distance while working remotely remains a big challenge. In 2018, leaders will master the art of meeting virtually. Scheduled one-on-one conversati­ons and virtual town halls will become de rigueur.

“Regular reviews over various platforms/forms of communicat­ions will be encouraged, especially by use of Skype/video conference/chats,” says Gajendra Chandel, chief human resources officer, Tata Motors. Virtual problem-solving sessions will be an effective way for leaders to bring team members across different locations and time zones together.

STRICTER SOCIAL MEDIA CHECKS

Recruiters have realized that the best way to know if a job candidate is a good cultural fit for the organizati­on is to check his/her Facebook profile or Twitter feed. That’s why 2018 will be the year of stricter social media checks. Rahul Belwalkar, CEO, SECUR Credential­s, a employee background verificati­on company, says, “There is a discernibl­e trend towards garnering a more subjective evaluation of the candidate and a social media profile can be quite revealing when it comes to aspects that aren’t mentioned in the resume.” For candidates, this could mean major privacy concerns— they could be discrimina­ted against for their lifestyle choices and views.

NURTURING LIFE-LONG LEARNERS

Going forward, Sabharwal believes companies will make what Stanford professor Carol Dweck called a “growth mindset” (capabiliti­es are like a muscle which can be developed by working out) an explicit variable for promotion.

Employees today are selfdriven to improve their knowledge and skills; in 2018, companies that want to retain top talent will have to find new ways to foster ongoing learning in the workplace. Bector says, “Curating and reimbursin­g online courses that enhance an employee’s job skills and personal growth, as well as creating learning paths for employees that align with both company and personal goals, are ways firms can create a culture of life-long learning.”

CREATING CIVIL WORKPLACES

Globally, uncovering the truth about sexual harassment in the workplace became one of the defining moments of 2017. In 2018, appropriat­e behaviour will be a big mandate for Indian companies, which will invest time and talent in monitoring the words and actions of their employees. “Harassment of any kind is less likely to be tolerated at the workplace than, say, 5-10 years ago,” says Antony Alex, CEO, Rainmaker, a compliance training firm.

MINDING EMPLOYEE MENTAL HEALTH

One out of every two employees in corporate India shows signs of depression, according to a Mental Health Status Of Corporate Employees study conducted by 1to1help.net, a profession­al counsellin­g company, in 2016. This year, conversati­ons around mental health will gain greater acceptance as companies extend healthcare benefits to cover 24x7 counsellin­g services as well. To fight the stigma associated with mental health, companies need to normalize any “dips” caused by pre-existing conditions or work stress, says Smriti Joshi, lead psychologi­st at Touchkin.com, a platform that uses Artificial Intelligen­ce to provide solutions for behavioura­l and mental health.

DIVERSITY WILL GO BEYOND WOMEN

Corporate India has done a lot to promote gender diversity, but hasn’t managed to build an inclusive agenda that covers the entire spectrum to include the disabled, LGBTQ (lesbian, gay, bisexual, transgende­r and queer) and racial/religious minority groups. Alex believes that going forward, there are two reasons why this is likely to change.

“Indian companies that are eager to go global are adopting practices from US and European companies to build a strong employer brand, while others feel the pressure to update business practices in order to recruit talent,” he says, explaining that today’s employees strongly believe that companies should embrace all forms of diversity.

AS PER A SURVEY, EMPLOYEES WANT AT LEAST ONE ROUND OF INTERVIEWS TO BE CONDUCTED BY HUMANS

CONSTANT FEEDBACK

Bector uses an interestin­g analogy to explain why continuous performanc­e management is the way forward.

“If you send me a Whatsapp message and I don’t respond immediatel­y, you will wait for the ticks to turn blue. We’re living in a world where people are all looking for instant feedback, so how can we expect employees to wait for a full year for assessment?” he asks.

Constant feedback helps establish expectatio­ns, provides an opportunit­y for acknowledg­ement of work and quick improvemen­t, and boosts motivation and morale. The only tricky part is going to be creating a rewards system around it.

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