Hindustan Times (Delhi)

Despite controvers­ies, IPL still a top draw

- Views expressed are personal

spends almost Rs 800 crore on players and support staff. These figures put in shade ‘chhota’ IPLS popping up in different countries. Ben Stokes’s salary with Rajasthan Royals is more than the cost of a team in Big Bash.

NO QUID PRO QUO

Interestin­gly, despite its global significan­ce, IPL is a domestic BCCI tournament, though with a neat twist. Foreign players (also coaches/support staff) are given handsome salaries. Foreign cricket boards too are compensate­d – they receive 20% of the contracted value of players.

This arrangemen­t works like magic. India rejects every request for allowing its players to participat­e in overseas leagues, but no country dare insist on reciprocit­y. The message is loud and clear – it does not pay to mess with India. In IPL, the business end of India’s domestic season, commerce and colour take over cricket. White ball replaces red, whites are discarded for technicolo­r clothing and the currency switches from runs to rupees.

Aware t hat careers are launched and fortunes are made in IPL, players are at the top of their game to handle ‘contract pressure’, the stress of justifying big salaries.

Remaining injury-free is tough but somehow everyone reports fit. Nobody wants rest and workload (14 matches in 5 weeks) is a non-issue!

FRENZIED BUILD-UP

With just over a week to go, IPL promotion is hitting top gear with ‘best versus best’ and ‘

Teams are practising, coaching staff are at work justifying their existence and the marketing boys are slaving to close sponsorshi­p deals.

Players are attending strategy sessions, and sitting through boring power-point presentati­ons and getting to know their new mates in the dressing room. Dressed in flashy team jerseys, they appear at sponsor events to recite rehearsed (and fake) lines about how excited they are about their franchise and IPL.

But fans look forward to IPL with genuine excitement. Despite controvers­ies and scandals, IPL remains a top draw where tickets sell, stadiums are packed and TV viewership keeps growing. IPL has had a big auction, teams wear a new look and the new broadcast deal ensures profits for everyone.

This happy situation is proof that India’s domestic IPL rules the world of T20 leagues!

 ?? GETTY IMAGES ?? The IPL has ruled cricket’s box office ever since its launch and the interest has shown no signs of flagging.
GETTY IMAGES The IPL has ruled cricket’s box office ever since its launch and the interest has shown no signs of flagging.
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