Our organization is in the inspiration business
BI WORLDWIDE is a global leader in providing technology-enabled solutions and marketing services to its clients for creating and sustaining engagement with their employees, channel partners, and consumers. Siddharth Reddy, MD, BI WORLDWIDE India talks about these issues in an interview. Edited excerpts:
• Can technology help in keeping employees engaged and motivated? How?
Today, technology is a way of life, and brings with it the ease of anytime, anywhere access. Interestingly, that is also what employers vie for when it comes to employee engagement – to engage with employees authentically, when they’re in and outside office. Throw in the ease of use of technology and scrapping the manual work involved otherwise, and it only sweetens the deal further.
The big data and analytic capabilities of technology, when integrated with engagement platforms, further help identify opportunities and develop strategies that make for a stronger employee value propositions. The better the proposition, the better the response; at the end of the day, employees reciprocate as they receive. matter to the organisation. Of course, for an employee engagement and incentive program to meet its end goal, it needs to be relevant, consistent, and an on-going process rather than just an occasional burst of activity. There are various approaches that can be taken to engage employees based on the needs and requirements of each organisation. What is common to all engagement approaches is to improve workplace motivation by tapping into what motivates each employee and thereby boost their morale. nial workforce engagement game. Experiential rewards give millennials an opportunity to explore their interests, adding meaningful value to their life. Millennials are highly individualistic, while experiences play a vital role in shaping identity, making them the perfect fit for each other. In fact, it’s found that millennials would rather spend their money on travel, events and experiences than property or investments.
In recent times, employee engagement has moved beyond cash-based rewards and incentives to activity and experience-based rewards, accommodating millennials who are slowly but increasingly dominating the workforce. Experiential rewards appear to be a promising employee engagement tool in eliciting the best behaviour and actions out of the millennial workforce.