No better platform for stardom than Indian cricket
cricket attracts the famous and powerful deserves no answer and ought to be summarily dismissed. Cricket is important in India, its reach and influence is fantastic. Anyone failing to recognise this must be divorced from reality and living on another planet.
Cricket’s importance is confirmed when Bangladesh play Afghanistan in Dehradun and the stadium (10 km from the city, not connected by public transport) is sold out. The power of cricket is reflected in mega- crore commercial deals, frenzy of IPL games and the presence of fans waiting outside the Indian team hotel for a fleeting glimpse of star players.
It is this power that makes Virat Kohli a national icon, a youth role model and a successful athlete on the Forbes list with an annual income of $24 million. Someone with a wax statue in Madame Tussauds, 2.5 crore followers on Twitter, and the confidence to issue a fitness challenge to the Prime Minister!
Not just King Kohli, cricket benefits commoner cricketers downstream too. Kuldeep Yadav is a brand ambassador for the Election Commission in UP and under-19 Shubman Gill (veteran of 2 Ranji matches) is already signing commercial endorsement deals. Cricket is the modern day OTP, a password that opens doors and provides access to an exclusive club. It is the passport to fame and relentless media attention. Always prime time on national TV channels and headline making breaking news, cricket manufactures celebrity.
For anyone with ambition and the drive for self-promotion, there is no better platform than Indian cricket. Of course, there are opportunities more material that come from patronage and by wielding authority. There are people who pay serious money to buy fancy mobile numbers and car registration numbers -- just imagine the value they’d put on having SRT/MSD/VIRAT on speed dial. Surely this is a priceless, money- can’t-buy privilege.
Raj Singh Dungarpur once talked of cricket’s standing in India. Its importance, he said, can be gauged from the fact that the announcement of the Indian team is as significant as a cabinet reshuffle. A similar comment was made when the match-fixing scandal hit Indian cricket. The one thing we learnt, said someone on watching daily press conferences on the subject, is that Mr SS Dhindsa is the Sports Minister of India. Before the scandal not many knew that! Cricket is part of our DNA, and it impacts the national mood. That is why the Supreme Court is making strenuous efforts to reform it.